Marketing Workshops
Clarify direction, spark new ideas & plan the way forward
Workshopping can be a great place to start when you need help or are at a crossroads but aren’t entirely sure where to begin. It’s a no-pressure, chew-the-fat kind of environment where we gather around an (often virtual) table and let the conversation flow.
It’s also easy for you as there’s no preparation needed - you simply turn up with an open mind and a willingness to look at things differently, and I do all the rest.
I typically start by asking a lot of questions (relax - these don’t require precise answers), which are generally enough to give me a handle on where your biggest challenges or opportunities lie. From there, it’s a fairly free-flow process as I dig a little deeper, honing in on the areas I believe will deliver the biggest results. Often, this leads to some kind of ‘aha’ moment that informs everything else we do. I generally look for ways to deliver some quick wins first, so you can get a sense of what’s possible, then provide a structured plan to move forward, with clear priorities and actions.
I’ve created three different workshops so you can easily identify the topics most relevant to your business, but they don’t follow a cookie-cutter format or output. The way I work with you is likely to be a little different from the process I facilitate with someone else.
Picking the perfect strategy for your business isn’t just a shot in the dark - it takes deep marketing know-how, a wealth of experience, and a candid look at what makes your brand or product unique. That’s where I come in - with over 30 years of experience, I can quickly hone in on your unique challenges and opportunities, creating a plan that builds on your current triumphs and weaves in new tactics to elevate your business.
Want to know More About Me?
“Kay facilitated a workshop with our key staff and stakeholders and developed a strategic plan with us to guide our communications and public face. She has ensured that she understands what makes us tick..."
Janet Keys - General Manager, Grace Hospital
“When Kay came on board in 2012 we were in the throes of some significant changes with our business structure. With Kay’s strategic guidance we reset our branding and that piece of work still holds relevance today and into the future. The program that Kay took us through was clear and relevant. It got us to thinking about what we wanted and what we needed, and the output provided a strong basis for us to develop the business to a wider base for better and bright things”.
Lance Ewens, Director, Bennetts Proactive Chartered Accountants
"Blue Chilli has been with us since 2018, through the largest growth phase our company has seen. Kay and her team have been a key part of that. I put a huge amount of value in being able to discuss strategy with Kay and getting the benefit of her experience."
Allan Fullerton, Founder & Design Engineer, Powerglide Elevators
“Adjectives to describe Kay - astute, thorough, honest and forthright - and an excellent strategic mind and listener. She always took on first-person responsibility, and is an exceptionally good motivator - both within the Agency and with our communication partners."
Alan Bolon - Managing Director, J Walter Thompson Johannesburg
“Kay had overall responsibility for the development of the Gary Player brand, and was charged with creating an entity that would outlive Gary Player the man. Under her guidance, the Gary Player ‘Black Knight’ logo has taken on a life of its own”.
Gary Player - International Golf Legend / Founder of the Gary Player Group
“Kay was recruited specifically for her skills and experience at handling major sporting events. Her strengths are many, enabling her to quickly become a valuable part of our project team and a central role player in the success of the Rugby World Cup sponsorship. She would be an asset in any challenging environment."
Anton Falck - National Promotions Manager, Toyota South Africa
“Kay’s clarity of thought in identifying a solution, developing a concept, then using personal discipline and judgement to ensure a successful campaign execution has made a not insignificant contribution to Toyota’s leadership of the NZ vehicle market."
Gary McIver - Marketing Manager, Toyota New Zealand
“Kay soon distinguished herself with her excellent strategic ability and sound creative judgement. She forged strong partnerships with both Unilever and McCain and her clients regarded her as an essential part of their respective teams”.
Judy van Dam, Business Unit Director, J Walter Thompson Johannesburg
Next steps
If you’re not sure which of my workshops is best for you, book a FREE 30-minute online consultation and we’ll figure it out from there. Or if you’d like more in-depth support on an ongoing basis, check out my mentoring and consulting services.
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Chilli Kickstart; Marketing Review & Brainstorm
From $3,800 (excl GST)
Up to 3 hours in workshop, with up to two attendees.We’ll review and enhance any current marketing activities you choose and brainstorm even more ideas to get your business ahead.
WHAT YOU GET
3-hour personalised strategy session tailored to your business needs
Detailed review of workshop findings.
A clear, actionable plan with estimated budgets and timeframes.DELIVERY
Workshops can be split into multiple sessions. Most workshops are held online using Zoom and Stormboard, but in-person meetings are also available.NEXT STEPS
Book a FREE 30-minute online consultation to see if this is a good fit for your business. -
Turn up the Heat; Strategic Marketing Workshop & Plan
From $4,800 (excl gst)
Up to 4 hours in workshop, with up to two attendees. Suitable for sole traders and micro businesses.From $6,500 (excl gst)
Up to 6 hours in workshop, with up to 5 attendees. Suitable for small - medium sized businesses.A more in-depth review of how your business is currently positioned and where you want to go. We'll consider how to address any challenges and brainstorm ways to make the most of opportunities.
WHAT YOU GET
In-depth strategy session tailored to your business needs.
Detailed review of workshop findings.
A clear, actionable plan with estimated budgets and timeframes.DELIVERY
Workshops can be split into multiple sessions. Most workshops are held online using Zoom and Stormboard, but in-person meetings are also available.NEXT STEPS
Book a FREE 30-minute online consultation to decide which workshop is the best fit for your business. -
Get Spicy; Brand Builder Workshop
From $4,800 (excl gst)
Up to 4 hours in workshop, with up to two attendees.From $5,800 (excl gst)
Up to 5 hours workshop, with up to five attendees.Ideal for small businesses, we'll explore your brand, target market, core messaging and what sets you apart. We'll create a framework to ensure all future communications are aligned and work together cohesively.
WHAT YOU GET
A deep-dive into your brand positioning and personality.
Detailed review of workshop findings.
A brand blue-print that details all key aspects of your brand.DELIVERY
Workshops can be split into multiple sessions. Most workshops are held using Zoom and Stormboard, but in-person meetings are also available.NEXT STEPS
Book a FREE 30-mimute online consultation to decide which workshop is the best fit for your business.